Ad Pick of the Week: #GiveTruthaChance is Japneet’s favourite

June 2015, Kinley rolled out a digital film #GiveTruthaChance. The film showcased several instances in personal and professional lives, that have made lives better for the people who have stood by the truth. The short stories are backed by a song that urges viewers to unburden themselves by telling the truth.

Conceptualised by Ogilvy & Mather, the film grabbed million eyeballs and received huge appreciation. It is managed to get over 652,259 views on YouTube with

IndianMediaBook gets in the conversation with Japneet Singh, M.D & CCO, Option Designs, to know why this ad film grabbed his attention.

Which ad film grabbed your attention in past few days and why?

The latest Kinley #givetruthachance caught my attention. I really liked how they have incorporated the thought of being truthful with the brand.

If given a chance, what changes would you like to make into it?

I believe few more emotional instances could be shown in the ad. Rest I believe it is well executed. I like the jingle also.

Did the advertisement make you want to buy the product?

Yes. I believe there is nothing more pious and pure than truth and similar are the properties of Kinley water.

Humour and Emotions, what works most in India?

I think both. We are known for our sense of humour throughout the world and we are also the most sensitive.

What three things should one keep in mind while making an ad?

While making an ad film three things that should be kept in mind are Consumer behaviour, product category and humour/emotions. All are equally important and if you balance all three. Bingo

Please give your last word for this ad and rate the same out of 10.

According to me the ad awakes us and asks us to be truthful and overcome the fear of telling the truth without thinking of the consequences. I would rate the ad 8 out of 10.

Source: IndianMediaBook - Media

RAM Week 48: Fever FM leads in Delhi and Big FM in Mumbai

Delhi

Fever FM maintained it lead position in capital city with 20.5 per cent of listenership pie. Radio Mirchi and Big FM stood strong at second and third spots with 14.7 and 12.1 per cent of total market shares, respectively.

Radio City stood forth followed by Red FM with 11.2 and 10.4 per cent of listenership pie respectively.

Fever FM occupied top three spots. Evening Drive with RJ Nitin topped the chart, followed by and Zara Si Life with RJ Rhicha Vyas and Full on Punjabi with RJ Avinash.

Mumbai

Big FM topped the chart once again with 18.1 per cent of total market shares. Radio City returned to second position with 16.7 per cent of listenership pie, while Fever FM stood at third spot with 15 per cent shares.

Radio Mirchi and Red FM remained at fourth and fifth spot with 13.2 and 11.1 per cent of total market shares.

Big FM’s Suhana Safar with Anu Kapoor and Big FM’s Breakfast Show with RJ Siddharth occupied the first and the third spot in the list. Radio City’s Kal Bhi Aaj Bhi with RJ Gaurav.stood at the second spot

Kolkata

With 18.6 per cent of total market shares, Radio Mirchi retained its lead position. Fever FM occupied the second spot with 15 per cent of listenership pie, while Big FM slipped to the third spot with 14.3 per cent shares.

Oye FM climbed to fourth position with 10.8 per cent of total market shares, closely followed by Aamar FM at fifth spot with 10.5 per cent shares.

Radio Mirchi’s Kaali Kotha with RJ Jaganath and Radio Mirchi’s Breakfast show with RJ Mir, bagged the top two positions in the list, whereas Big FM’s Breakfast Show with RJ Khas Koushik occupied the third spot.

Bangalore

Radio City stood strong at top spot with 22.8 per cent of total market shares, followed by Big FM and Radio Mirchi with 21.1 and 16.2 per cent shares, respectively.

Fever FM remained at fourth spot with 14.3 per cent of listenership pie and Red FM occupied fifth position with 5.9 per cent shares.

Big FM’s Big Coffee with RJ Shruti led the chart, followed by Radio City’s Ciy Muthu with RJ Rachna and Fever FM’s Fever Flashback with RJ Rubina

Source: IndianMediaBook - Media

http://www.indianmediabook.com/broadcasting-sector-sees-surge-as-queue-for-tv-channel-licence-grows/

The number of TV channels in the country already exceeding 800, the battle for eyeballs can only get hotter as the broadcasting sector continues to see an expansion with 260 applications pending for the launch of new channels.

Even as the Ministry of Information and Broadcasting (MIB) has given over 40 clearances this year, another noticeable trend that has emerged is that, in 2014 and 2015, the number of non-news and current affairs channels that are coming up is significantly more than that ofnews channels.

According to the ministry, the actual number of private satellite channels that have been granted permission over the years is 955, although 125 permits were cancelled for various reasons.

Sources said that most of the cancellations were due to reasons like non-operationalization of the channel, non- submission of Performance Bank Guarantee (PBG) or surrender of permission, etc.

As a result, there are 830 private satellite TV channels with valid permission in the country of which 398 are news and current affairs channels while 432 are non-news and current affairs channels.

The number of channels that have been given permission has also seen an increase in recent years. In 2012, 37 channels were granted permission and, although that number slumped to a meagre seven in 2013, in 2014, the number of channels that were given permissions was 45.

Further, till November this year, the MIB granted 42 permissions.

An interesting development is that in 2014 and 2015, the number of non-news and current affairs channels that are being launched is significantly more than that of news channels. The two categories have over the years been quite close in terms of numbers of channels being extended permission.

In 2014, there were 14 news channels which got permission as opposed to 31 in the non-news category. Till, November 2015, the MIB has approved 39 channels in the non-news category but only 3 news channels.

In 2013, however, the number of news channels given permissions was more than that of non-news channels. Of the seven channels that were granted permissions, four were in the news category while the rest were in the non-news category.

Source: IndianMediaBook - Media

United Mediaworks and K Sera Sera merge operations

K Sera Sera (KSS) Digital Cinema Private Limited and United MediaWorks (UMW) have joined forces to become the third largest digital cinema player in the country.

The two companies have decided to integrate their full operations and technology and use their combined energies to develop and consolidate their market position. Post the merger across content, technology and operations, the new venture will serve their existing 600 digital cinema theaters across the country. KSS’s Satish Panchariya will be the Chairman of the new company and UMW’s Ashish Bhandari will be the Managing Director.

Speaking on the joint venture, Ashish Bhandari, Co-Founder and Joint Managing Director, United Mediaworks said, “We are really excited to partner with K Sera Sera, as our goal has always been to support the growth of the Media and Entertainment industry. With this merger, we are aiming to expand our presence across India and create a benchmark for the entire industry in terms of technology and quality services. This collaboration is also an effort to revive and support the single screen theatres that face tough competition from the multiplexes in the industry.”

To fuel their expansion plans, both the companies plan to invest INR 100 crores over the next two to three years. This investment will be used to build state-of-art and scalable digital cinema technology and on ground servicing, while assisting in digital content security and distribution of the films. Over the next 2 years, the joint venture is aiming to capture 25% market share with presence in 2000 screens across India.

Adding to the same, Vineeta Dwivedi, CEO, K Sera Sera Digital Cinema Pvt. Ltd. said, “By joining forces with United Mediaworks and bringing our teams together, we will build on each other’s strengths and bring down our operational costs. We offer producers and exhibitors better services and easier management and hope to be the most dependable and reliable digital cinema provider in the country. The country’s robust cinema industry will benefit by the coming together of our two companies.”

As part of their growth strategy, the two companies aim at reaching out to advertisers, targeting both, national and regional players and offer them pan India reach. Both the companies are working together to build a common technology platform for content acquisition, content processing and field servicing. The new platform will not only provide cost effective solutions to both multiplexes and single screen theatres, but also offer advertisers a wide reach across the country for better ROIs. Additionally, the companies will mutually work towards delivering best quality services and reaching out to the untapped market segments of India. They intend to serve the Indian cinema industry with best products and services. The exisiting workforce will remain unaffected in both of the companies.

United Mediaworks has a strong presence in Bihar, Jharkhand, UP, Gujarat, West Bengal and Karnataka. Whereas K Sera Sera is present in the entire Hindi belt including Delhi, UP, Punjab, Haryana, Uttarakhand, Gujarat, Maharashtra, Himachal Pradesh, Chattisgarh, Madhya Pradesh and Andhra Pradesh.Going forward the new venture will look at capturing more markets across southern and eastern India.

Source: IndianMediaBook - Media

PlanetRadiocity.com launches ‘Radio City Bhakti’

PlanetRadiocity.com, India’s premium web radio network is all set to touch the hearts of their Telugu listeners across the world with the launch of Radio City Bhakti, a dedicated Telugu devotional web radio  station.

The core idea for launching Radio City Bhakti, is to reach out to more Telugu speaking listeners across the globe and give them a wide variety to choose from different genres of music.

The station will feature Telugu devotional songs, mantras and shlokas all day long. Listeners can tune in to simulcast of (Aaradana) from Radio City 91.1 FM (Hyderabad) every day from 5 am IST on Radio City Bhakti. Additionally, listeners can also listen to the soothing Venkateswara Suprabatham followed by Vishnu Sahasranamam. Mantras & devotional songs by S P Balasubraminam, Dr. P Srinivas, G Balakrishnaprasad, Jaya Chandran, Yeshudas, Kalyani D Vibashyam, Mano, P Susela, Priya Sisters and many more.

In a fast paced life that we are currently living in, we hardly find time for ourselves to relax, PlanetRadioCity.com is all set to relax your mind and soul by launching Radio City Bhakti. For Telugu music listeners who want to relax and find peace from their busy schedule, Radio City Bhakti will also be available on the PlanetRadiocity Mobile App.

Not just this, to add to the flavour of the season, PlanetRadiocity.com, also kick starts the Christmas mood with Radio City Christmas to end the year in a merrier way! Listeners can enjoy listening to their favourite Christmas songs all of December on Radio City Christmas and set a happy mood for the festive season.

Keeping in mind the preference and needs of their listeners PlanetRadiocity.com, always strives to give their listeners the best. With the latest addition of Radio City Bhakti, PlanetRadiocity.com is definitely fulfilling the needs of the audience worldwide.

Log on to www.planetradiocity.com to access a range of exclusive content designed especially for listeners across the globe.

Source: IndianMediaBook - Media