Speaking on the association, Yash Mehta,
Founder & CEO, Zokudo, said, “Zokudo caters to a very niche target
audience to meet their gifting requirements with sophistication. For the
brand to be represented in the right light, we were adamant to choose
an agency that had copious experience in the luxury space. MindShift
Interactive brought a lot more to the table than just delivering a
luxury experience, and with its richness in creativity with imaginative
minds to boot; it seemed like the natural right choice.”
The mandate for MindShift Interactive is
to manage the brand’s social media and media planning across all
platforms. MindShift Interactive will work towards increasing awareness
and instil an ease for the luxury experience seeker on social media.
Commenting on the win, Zafar Rais, CEO,
MindShift Interactive, said, “Zokudo resolves the growing demand for
gifting experiences for the time crunched consumer who enjoys luxury and
lifestyle experiences. Our expertise on the luxury seeking consumer and
the market will help us build a strong presence for Zokudo through
platforms such as Facebook, Blogs and LinkedIn.”
Source: IndianMediaBook - Media
