2015 was a flat year for cable sector, there was more of planning and less of action. All MSO’s were in a wait-n-watch mode for DAS III implementation, only in the last quarter it gained some momentum.
What are the key industry trends that have emerged?
The main trends that have emerged:
To increase Broadband and Internet penetration, this was the sole mantra for all MSO’s for their survival.
And putting together appropriate ala carte schemes and prepaid plans for cable operators & viewers, so the main aim was streamlining the business.
How has the expansion in 2015 been? Which all new regions did you tap?
Expansion was in terms of increasing our reach in existing states & districts for strengthening our base for phase III, so that we could reach out to all talukas and municipal areas of all districts. The main expansion was to reach coastal Maharashtra & coastal Karnataka. That way BRDS covers Mumbai to Goa & Goa to Mangalore.
What are your views on Digitization phase III and IV?
Digitization of DAS III is the most challenging phase in digitizing, as it geographically covers whole of India. The number is very huge around 40mn STBs. The area is too wide spread and it is difficult to reach out to each location, either by bandwidth or control room or dark fiber. It is the most challenging process and time consuming also.
But if DAS III is implemented properly it is as good as we cover DAS IV & that will be a easier job. DAS III is a mammoth job.
BARC has its rural measurement matrix in place, do you see any kind of impact on the MSOs?
Yes, with BARC rural measurement matrix in place, it is bound to impact MSO carriage/placement fees. Since weightage of rating is reduced in metro and tier II cities and that has been spreadout to rural areas. There could be correction of around 30% in MSOs; some amount could be allocated to rural areas from which many would be first time receiver of placement fees. It is a good opportunity for broadcasters to get correction done.
In terms of subscribers how has the year been and what are your expectations from the next year?
Subscribers have adjusted to digital cable world. They are getting ample of content at a very low cost. Awareness of HD content, value added services, have to be created from MSO & LMO side towards their subscriber. Demand for Ala carte has not been that strong from the subscribers end till today, MSOs expect this to happen in coming year.
What are Bhima Riddhi’s expansion plans for 2016?
BRDS has an aim to reach 1mn digital base by March 16 & 2mn base by March 17 from existing base. BRDS has plans for higher % of HD penetration and wants to focus on Broadband internet and value added services for the year 2016-2017.
Which will be your areas of focus in all areas Maharashtra, Goa and Karnataka?
Our core area is Mumbai, South Maharashtra, north Karnataka, entire Goa and small portion of Gujarat.
What are your expectations from the government in the New Year?
We are expecting the government to provide us with bandwidth to rural areas at reduced cost. Maximum areas which have to be covered are remote areas & villages of India in DAS IV. Government should provide tax subsidy in excise, custom duty & entertainment tax atleast for DAS IV areas and help MSOs/LMOs to get content at reduced cost from Broadcaster.
Lalani has an experience of over 15 years in the media industry and has worked across print and digital media. He joined Firstpost in its start-up phase and has helped in scaling up the revenue manifold in the past two years.
Prior to joining the Network 18 group Azim was working with Reddiff.com, as the Director advertising sales. He has also worked with India Today as a Senior Manager – Media Sales. He started his career at Indian Express as a Senior Executive.
Sharing his thoughts on the association, Ashok Mani, (Managing Director & CEO), Intergrow Foods and Beverages Pvt. Ltd. Added, ” The important piece in completing the puzzle was the right set of marketing and communication skills and that’s where I felt Push would be the right partner to take us forward. Their understanding of the consumer space and their simplicity in achieving communication conveyed to masses is what has impressed me much.” “Shrikumar and I clicked at the very first meeting. He brings in vast experience in terms of the Malayalee consumer understanding. Communication isn’t effective if it’s just creates or enhances a brand, it needs to increase sales – that’s one point both of us stand by.”
For Kitchen Treasures, Push Integrated Communications will handle the product and corporate communication in the form of campaigns and collaterals as well as internal communication and branding. This would include Kitchen Treasures’ line of spices, masalas, pastes, noodles and sauces.
Speaking on the win, Shrikumar Menon, Managing Director, Push Integrated Communications said, “Kitchen Treasures is a win that I am immensely proud of. It is a challenging category and the space requires a player of great integrity. When adulterated products are causing health hazards to society, it is important that brands of stature change the consumer perception through products of great quality. Ashok Mani represents a mind-set that is a boon to the packaged foods business. For us this is an opportunity to create some great advertising that builds confidence with the consumers”.
Kitchen Treasures has signed noted Malayalam film actress Manju Warrier as their brand ambassador who in her personal capacity has passionately espoused the cause of food safety and is known for supporting the concept of seed to table and good food/living.
Push has already initiated work on the brand with a TVC based on the Peace of Mind campaign starring Manju Warier, which is currently being aired on 15 Malayalam channels. In addition to the TVC, the brand has also deployed close to 100 hoardings across the state of Kerala. The Kitchen Treasures account will be serviced out of the agency’s Bengaluru office.
Commenting on winning the mandate, Anil Rajgopal, Chief Executive Officer, Push Integrated Communications said, “Kitchen Treasures is poised to be a leading national brand. A great pedigree, knowledge, leadership and ethically sound are key markers for a winner brand. We are thrilled to win this account, especially since the brand owners are extremely focussed and passionate about their business and products. Ashok Mani is a dream client. We look forward to create some magic and partner their journey to market leadership”.
The ad film received lots of appreciation and bagged 821,934 hits on YouTube. This week, when we asked Pinaki Bose, Director, Light Bulb Motion Pictures, about his favourite ad film. He recalled this Big Bazaar’s Paper Patakha advertisement.
Which ad film grabbed your attention in past few months and why?
The Paper Patakha commercial for Big Bazaar during Diwali grabbed my attention lately, majorly for the simplicity of storytelling. It is insightful and entertaining.
If given a chance, what changes would you like to make into it?
Did the advertisement make you want to buy the product?
It definitely made me think about the brand.
Humour and Emotions, what works most in India?
I guess Emotion works well in India.
What three things should keep in mind while making an ad?
The first thing will be storytelling, followed by simplicity and insight.
Please give your last word for this ad and rate the ad out of 10.
I would like to rate this ad film may be around 6 or 7.
Radio City returned to third position with 12.5 per cent of listenership pie, while Big FM slipped to fourth spot with 11.4 per cent shares. Red FM remained at fifth position with 11.4 per cent of total market shares.
Fever FM’s Evening Drive with RJ Nitin led the chart once again, while Full on Punjabi with RJ Avinash stood at second spot, followed by Dilli Ke Do Dabbang with RJ Mani and Abhilash.
Radio City claimed the throne with 17.7 per cent of listenership pie, while last week’s topper Big FM slipped to second spot with a close margin of 17.5 per cent shares.
Fever FM remained at third position with 15.7 per cent of total market shares, followed by Radio Mirchi and Red FM with 11.7 and 10.6 per cent shares.
Radio City’s Kal Bhi Aaj Bhi with RJ Gaurav claimed the throne, while last week’s topper Big FM’s Suhana Safar with Anu Kapoor slipped to second position. Big FM’s Breakfaast Show with RJ Siddharth remained at third spot.
Radio Mirchi continued to lead with 19.8 per cent of listenership pie, while Big FM climbed to second spot with 14.5 per cent shares.
Fever FM slipped to third position with 14.3 per cent of total market shares. Oye FM and Aamar FM remained at fourth and fifth position with 10.8 and 9.2 per cent of total market shares, respectively.
Radio Mirchi Kaali Kotha with RJ Jaganath continued to lead, while College Classics with RJ Neel climbed to second spot. Big FM’s Breakfast Show with RJ Khas Koushik remained at third position.
Radio City stood strong at the top position with 23.7 per cent of listenership pie, followed by Big FM and Radio Mirchi with 21.4 and 16.5 per cent shares.
Fever FM occupied fourth spot with 13.8 per cent of total market shares, followed by Red FM with 5 per cent shares.
Radio City’s City Muthu with RJ Rachna claimed the throne followed by Big FM’s Big Coffee with RJ Shruti and Fever FM’s Fever Flashback with RJ Rubina.
The report compiled by Images Group had pegged the current market size at Rs. 25,12,962 crore in 2014 that accounts for 65 per cent share in the country’s total retail market pie. The report was released by General VK Singh, PVSM, AVSM, YSM (Retd), union minister of state (independent charge) for statistics and programme implementation at the 3-Day India Food Forum held in Mumbai.
Of the current market size of over Rs. 25 lakh crore, food and grocery retail is worth over Rs. 23 lakh crore while food service market accounts for the balance.
According to the report, there is an evolution dietary habit along with the rising demand for food and its growing consumption in India. Indians are becoming more welcoming towards processed, western food options like noodles, corn flakes, juices and oats – something, which was very nascent until 10 year ago.
“Indians spend more on food than on any other consumption category and this is expected to continue in the coming decade. India is already the largest global consumer of dairy, pulses, sugar and spices,” said Amitabh Taneja, Chief Convenor of India Food Forum & CMD of Images Group.
Food retail pie, dry food grocery that includes, cereals, grains, grams, pulses, sugar, edible oil and dry fruits constitute 34.7 per cent while milk and dairy products account for 16 per cent of the food market. Spices (Rs. 1,50,000 crore), Fresh Produce (Rs. 3,90,000 crore) and perishables like fish, poultry and sea food (Rs. 2,00,000 crore) are the other food categories other than processed foods.
Among the seven broad components that make up the food basket, one-third of the total food market in 2014-15 was occupied by protein food, followed by cereals that covered 19 per cent. On the other hand, edible oil is the smallest segment with a share of 7 per cent, the report said.
Commenting on the appointment, Karl Cluck, Chief Client Officer, Asia Pacific, said, “With his keen strategic insight, deeply creative mindset, strong technical understanding and breadth of experience in Asia — James really embodies the spirit of innovation at Mindshare. He’ll play a key and critical role in delivering communications planning and driving the partnerships that will bring our Adaptive Marketing proposition to life for our clients in this region. It’s really a delight to have him back in our network.”
Lewin will forge key technology partnerships to help Mindshare’s clients identify and capitalize upon both fixed and fluid cultural or brand energy moments. The partnerships will range from wearable technology and internet of things (IoT) to data visualization to content distribution platforms. In this role Lewin will work in concert with Mindshare’s other regional specialists, such as the heads of Content, Digital, Strategy and Clients Leadership. He will also build a regional network of local provocateurs; Innovation leads in each Mindshare market.
Speaking on his appointment, Lewin said, “Despite their size, scale and leadership position, Mindshare treats itself as being in a state of perpetual Beta; forever pushing the boundaries, challenging convention and constructively disrupting. The creation of this role is testament to their absolute commitment to innovation, and I couldn’t be more excited to work with the incredible talent throughout the region to drive this vital agenda.”
With over 10 years’ of experience, spanning Global, EMEA and APAC teams, and having delivered award-winning work for clients such as Unilever, HSBC, Motorola, Disney, Pepsi, Diesel Jeans and Nike, Lewin is well suited to spearhead the Innovation agenda at Mindshare.
Recently, the Health Department of Delhi Government, taking cognizance of the serious health consequences of Pan Masalas and the significant influence their ads featuring celebrities have on minors made an appeal to celebrities not to appear in such products’ ads.
Commenting on the same, Shweta Purandare, Secretary General, ASCI, said, “At this juncture, we would like to educate the consumers and the advertisers that while products like Pan Masala and Supari are not banned for sale or from advertising by law, the ASCI code does not permit the use of celebrities in advertisements of products which by law require health warning on its pack or cannot be purchased or used by minors. Complaints against such advertisements have been received by ASCI and are being looked into. ASCI will approach the concerned advertisers to take necessary corrective action post decision by our Consumer Complaints Council.”
According to the Food Safety and Standards Authority of India (FSSAI) Rules and Regulation, the statutory warnings such as Chewing of Pan Masala is injurious to health and Chewing of Supari is injurious to health are mandatory to be printed on the pack as well as for the advertisements. It has been observed that large number of Pan Masala brands are in potential contravention of the advertising codes under ASCI’s Chapter III (To safeguard against the indiscriminate use of Advertising in situations or of the Promotion of Products which are regarded as Hazardous or Harmful to society or to individuals, particularly minors, to a degree or of a type which is Unacceptable to Society at Large). More specifically, Clause 2 (e) under Chapter III states:
Advertisements should not feature personalities from the field of sports, music and cinema for products which by law, either require a health warning in their advertising or cannot be purchased by minors.
It is important that the advertisers as well as celebrities are aware of this clause of ASCI code and sensitized to this issue so that they can advertise in a responsible manner.
Speaking exclusively to IndianMediaBook, Abraham Thomas, CEO, Radio City, said, “The team AudaCity, aspires to set a new benchmark in Audio Creative Solutions by representing audacious ideas and out of the box executions that take radio creativity to a whole new level. A yet another pioneering initiative by Radio City, AudaCity is a specialised creative client solutions agency that aims to be a one stop solution for all brand needs.”
AudaCity is a platform to voice ideas for the gutsy, the bold, the freethinkers, the futuristic and the perpetual enthusiasts. It is defiance against the traditional and the mundane, a spirit that’s undying and forever restless.
The team AudaCity
The team audacity includes internal resources and specialised hand-picked external talent to deliver the promise. It includes people who have decades of experience in Radio, thus understand the medium at a core level.
According to Thomas, the ideal team comprises of people who understand the brand’s objective, consumer behaviour and the intricacies of radio as a medium.
“As the name suggests, we at Radio City have put together the brightest and the most audacious creative minds who shall offer innovative and cutting edge solutions for the brands”, added Thomas.
Will idea work?
Thomas opined that AudaCity would be a one stop shop for all the creative and whacky solutions that a brand would need, to be heard in the cacophony of the marketplace. The audacious thoughts, innovations and creations that go far beyond conventional would be a differentiator for AudaCity.
“Through this pioneering effort, Radio City intends to offer, superior audio/sonic branding/ mogos (musical logos) and brand solutions for brands. It’s a madhouse teaming with crazy people, working on ideas that are audacious yet creative”, concluded Thomas.
Cute girl, strong approach and an initiative to think beyond selfish fun and enjoyment, has made this ad film memorable and that leads to lots of appreciation and love across the country. Saurabh Adhikari, Co-Founder & Chief Creative Officer, The Garage Communications, is among those who loved this ad film. Here he is sharing his thoughts about this ad film exclusively with IndianMediaBook.
Which ad film grabbed your attention in past few days and why?
Reliance fresh Diwali ad grabbed my attention.It is a nice way to depict the same old story, plus the music score was well chosen. To me a good package that brings a smile and makes you think.
If given a chance, what changes would you like to make into it?
I would have relooked at the execution, giving it a more candid and real feel. This would in my opinion lend more believability to the ad.
Did the advertisement make you want to buy the product?
Advertising never makes you buy a product. It just increases the chances of the product being higher on your buy list.
Humour and Emotions, what works most in India?
Emotions, ours is a melodramatic country. We sing and dance around trees.
What three things should keep in mind while making an ad?
The first thing will be insight followed by believability and visual appeal.
Please give your last word for this ad and rate the ad out of 5.
A very nice ad a different take on a topic that’s been done to death. I would give it 4 out of 5.
Fever FM’s Full on Punjabi with RJ Avinash claimed the throne, while Evening Drive with RJ Nitin slipped to second position. Zara Si Life with RJ Rhicha Vyas climbed to third spot.
Radio City and Big FM had a tie and both stood with 17.6 per cent of listenership pie. Fever FM remained at third spot with 14.9 percent of total market shares, followed by Radio Mirchi and Red FM with 13.6 and 11.2 percent shares, respectively.
Big FM’s Suhana Safar with Anu Kapoor claimed the throne, while Breakfast Show with RJ Siddharth climbed to second spot. Radio City’s Kal bhi Aaj Bhi with RJ Gaurav slipped to third position.
Radio Mirchi maintained its lead with 20 per cent of total markets shares. Fever FM returned to second position with 14.6 per cent of listenership pie, while Big FM slipped to third spot with 14 per cent shares. Oye FM occupied fourth spot with 10.5 per cent of total market shares, followed by Aamar FM with 9.9 per cent shares.
Radio Mirchi’s Kaali Kotha with RJ Jaganath stood strong at top spot, while Breakfast Show with RJ Mir returned to second position. Coffee House Classic with RJ Riya climbed to third spot.
Radio City continued to lead with 23.7 percent of listenership pie. Big FM remained at second position with 20.8 per cent of total market shares, followed by Radio Mirchi with 16.6 percent shares. At fourth spot was Fever FM with 13.9 percent of listenership pie, while Red FM remained at fifth position with 4.7 percent shares.
Big FM’s Big Coffee with RJ Shruti claimed the throne, while Radio City’s City Muthu with RJ Rachna slipped to second spot. Radio Mirchi’s Hi Bengaluru climbed to third position with RJ Smitha.
Speaking on the development, Arjun Zacharia CEO Wooplr said, ““I take pride to welcome such industry leaders on board. Both Rajiv and Rajesh share an impressive track record of success and will bring significant value to our leadership team. Together as a team, we will continue our growth trajectory and hit $100 million GMV by 2018.”
Rajiv will bring to Wooplr his strategic vision and global insights and help Wooplr to further strengthen their positioning within the fashion industry.
Mehta is an Alumni and ex-Managing Director–South Asia for Puma, is today the CEO of Arvind Sports Lifestyle Ltd & Arvind Fashion Brands Ltd. He is also an active angel investor for the Indian Angel Network.
Commenting on his joining the board, Mehta said, “I see Wooplr as a beacon leading the fashion commerce industry away from the discount & sale driven black hole to deliver a new way to shop for fashion, with their focus on balancing commerce, content, and community. I look forward to contributing to this revolution that Wooplr leads.”
Kamra is a seasoned industry expert who acquired a wealth of business and e-commerce experience while instituting Koovs. Rajesh comes with over 10 years of experience and has abetted successful growth strategies that drive sales .
Commenting on his role, Kamra said “I have been tracking Wooplr growth for last couple of years and have been very impressed with the way Wooplr has solved the fashion discovery problem of the young urbane consumer. It gives me immense please to join the Wooplr team in their efforts to spearhead social commerce.”
Speaking on the appointment, Arun Prakash COO Vuclip, said, “We are excited for Indian consumers in 2016 to experience a whole new way of entertainment on the go and pleased to have Vishal come on-board to lead our OTT service in India. With India in digital overdrive, creative thinking, fleet-footedness and focused execution are required to win over consumers’ hearts, minds and devices. Vishal’s leadership, consumer centric thought process, passion for product and brand, and value creation for partners will lead Vuclip and this entire industry in India.”
Maheshwari joins Vuclip with over fifteen years of leadership experience in the telecom and mobile internet space with organizations such as Yahoo India and BPL Mobile, and ten years of product and brand management experience at Parle, Warner Lambert and SBI Cards.
Commenting on his appointment, Maheshwari said, “The ever evolving video space in India offers the thrill of a challenge. It is my endeavour to make 2016 a year of delight for the Indian audience in the entertainment and OTT space. I believe Vuclip is best positioned to make that happen.”
Speaking about the appointment, Charulata Ravi Kumar CEO Razorfish said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.”
With Sundeep’s appointment, Razorfish has further strengthened its core capabilities in Digital Media and Marketing, Technology and Creative.
Commenting on Keramlu’s appointment, Gaurav Pathak COO Razorfish said, “No, we were not looking for copywriters, Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after it’s over. He believes in the big ideas with a strong narrative. In his 8+ years of professional writing, he has gathered a diverse portfolio across several genres in Digital, Print, TV, Radio, and Non-fiction.”
Keramalu holds 8 years of industry experience. Prior to Razorfish, he was associated with prominent names like Times Group & U-Advantage and has crafted impactful stories around brands such as Airtel, Nokia OVI, SureWaves, and Faasos amongst others.
“What I like about Razorfish is the blockbuster energy that everyone carries in their womb, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I’d like to do is to enhance the brand philosophies through sensational messaging that’s going to make you think. And with the psyche of Razorfish, I am sure that I’d be able to make you think a lot more,” commented Keramalu.
Therefore MIB requested to suggest overall theme of Sammelan and sub themes which stations would like to be included in the agenda of the forthcoming National Sammelan and speakers/experts whom, stations feel are most suitable for this.
Each station can suggest one overarching theme and maximum of 3 sub themes centred around this overarching theme, and one speaker for each sub-theme. The speakers should only be from operational CR stations, stakeholders, and concerned Ministries/ Departments.
On the basis of suggestions received, the agenda of the Sammelan and panellists will be finalized by the Ministry. The Ministry’s decision in the regard shall be final. Ministry has also requested to share the suggestion latest by 20th January.
Big FM climbed to third position with 11.8 per cent of listenership pie, while Radio City slipped to fourth spot with 11.2 per cent shares. With 10.7 per cent of total market shares, Red FM remained at fifth spot.
Fever FM’s Evening Drive with RJ Nitin led the chart once again, while Full on Punjabi with RJ Avinash climbed to second spot. Dilli Ke Do Dabbang with RJ Mani and Abhilash returned to third position by surpassing Zara Si Life with RJ RhichaVyas.
Big FM continued to lead with 18.4 per cent of listenership pie. Radio City remained at second position with 16.4 per cent of total market shares, followed by Fever FM with 14.5 per cent shares.
Radio Mirchi stood at fifth position with 11.8 per cent of listenership pie, while Red FM remained at fifth spot with 11.1 per cent shares.
Big FM’s Suhana Safar with Anu Kapoor continued to top the chart, followed by Radio City’s Kal Bhi Aaj Bhi with RJ Gauravand Big FM’s Breakfast Show with RJ Siddharth.
Radio Mirchi maintained its top position with 19.6 per cent of total market shares. Fever FM stood at second spot with 14.5 per cent of listenership pie, followed closely by Big FM with 14.3 per cent shares.
Oye FM occupied fourth position with 10.5 per cent of total market shares and Aamar FM remained at fifth spot with 9.4 per cent shares.
Radio Mirchi’s Kaali Kotha with RJ Jaganath and Breakfast show with RJ Mir topped the chart once again.Fever FM’s College Classics with RJ Neel climbed to third spot by surpassing Big FM’s Breakfast Show with RJ KhasKoushik.
With 22.5 per cent of listenership pie, Radio City topped the chart once again, followed by Big FM and Radio Mirchi with 21.3 and 16.7 per cent shares, respectively.
Fever FM remained at fourth spot with 14 per cent of total market shares, while Red FM stood at fifth position with 4.8 per cent shares.
Big FM’s Big Coffee with RJ Shruti claimed the throne, while last week’s topper Radio City’s City Muthu slipped to second spot, followed by Radio Mirchi’s Hi Bengaluru with RJ Smitha.