Speaking exclusively to IndianMediaBook, Abraham Thomas, CEO, Radio City, said, “The team AudaCity, aspires to set a new benchmark in Audio Creative Solutions by representing audacious ideas and out of the box executions that take radio creativity to a whole new level. A yet another pioneering initiative by Radio City, AudaCity is a specialised creative client solutions agency that aims to be a one stop solution for all brand needs.”
AudaCity is a platform to voice ideas for the gutsy, the bold, the freethinkers, the futuristic and the perpetual enthusiasts. It is defiance against the traditional and the mundane, a spirit that’s undying and forever restless.
The team AudaCity
The team audacity includes internal resources and specialised hand-picked external talent to deliver the promise. It includes people who have decades of experience in Radio, thus understand the medium at a core level.
According to Thomas, the ideal team comprises of people who understand the brand’s objective, consumer behaviour and the intricacies of radio as a medium.
“As the name suggests, we at Radio City have put together the brightest and the most audacious creative minds who shall offer innovative and cutting edge solutions for the brands”, added Thomas.
Will idea work?
Thomas opined that AudaCity would be a one stop shop for all the creative and whacky solutions that a brand would need, to be heard in the cacophony of the marketplace. The audacious thoughts, innovations and creations that go far beyond conventional would be a differentiator for AudaCity.
“Through this pioneering effort, Radio City intends to offer, superior audio/sonic branding/ mogos (musical logos) and brand solutions for brands. It’s a madhouse teaming with crazy people, working on ideas that are audacious yet creative”, concluded Thomas.
