Speaking on the appointment, Ashutosh Srivastava, CEO, AMEA & Russia/CIS, said, “Running a start-up agency is a difficult venture, and Kevin has proven with m/six that passion and agility can lead to an excellent track record for both an agency and their clients. I am delighted to have him working with us again and look forward to having him bring this same spirit and mindset to Mindshare.”
Rooney’s new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams.
With nearly 12 years’ experience within WPP roles across North America, Global and APAC, in both management and business development positions, Rooney is well placed to drive Mindshare’s growth in the region.
“At m/six we have always been renegades, working at a tremendous pace, allowing our teams the freedom to come up with daring and challenging ideas, and then bringing these ideas to life for our clients. The Mindshare values of speed, teamwork and provocation are ones that we have lived and breathed since our inception. Working across both agencies marks a significant change in the way that m/six will collaborate with Mindshare; from a resourcing and product development perspective,” expressed Rooney.
