Commenting on this, Harrish M Bhatia CEO, My FM, said “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers, this approach has helped in building in a strong differentiated product. We enjoy undisputed leadership across all our stations and more and more advertiser want to leverage our leadership position to reach out to their target audience.
Today radio is integral part of all media plans, there is a huge potential for radio in the Indian pie to grow significantly to come closer to the global average of 8 to 9 per cent of media spends.
“Our inventory has been peaking and increase in Ad rates is the only way to balance, we want to deliver a good listening experience to the listeners and better ROI to our advertiser. Our markets are growing at an exponential pace and many smart advertisers have realized that radio is the most effective way of reaching out to the audiences. Our advertisers know the value the proposition and differentiated offering we bring to the table”, added Bhatia.
My FM is the second radio station to hike the advertisement rates this week as recently Radio One has also announced a hike of 25 per cent in advertisement rates across its 7 markets, Mumbai, Delhi, Kolkata, Chennai, Pune, Bangalore and Ahmedabad.
