The ad film received lots of appreciation and bagged 821,934 hits on YouTube. This week, when we asked Pinaki Bose, Director, Light Bulb Motion Pictures, about his favourite ad film. He recalled this Big Bazaar’s Paper Patakha advertisement.
Which ad film grabbed your attention in past few months and why?
The Paper Patakha commercial for Big Bazaar during Diwali grabbed my attention lately, majorly for the simplicity of storytelling. It is insightful and entertaining.
If given a chance, what changes would you like to make into it?
Nothing!
Did the advertisement make you want to buy the product?
It definitely made me think about the brand.
Humour and Emotions, what works most in India?
I guess Emotion works well in India.
What three things should keep in mind while making an ad?
The first thing will be storytelling, followed by simplicity and insight.
Please give your last word for this ad and rate the ad out of 10.
I would like to rate this ad film may be around 6 or 7.
