Cute girl, strong approach and an initiative to think beyond selfish fun and enjoyment, has made this ad film memorable and that leads to lots of appreciation and love across the country. Saurabh Adhikari, Co-Founder & Chief Creative Officer, The Garage Communications, is among those who loved this ad film. Here he is sharing his thoughts about this ad film exclusively with IndianMediaBook.
Which ad film grabbed your attention in past few days and why?
Reliance fresh Diwali ad grabbed my attention.It is a nice way to depict the same old story, plus the music score was well chosen. To me a good package that brings a smile and makes you think.
If given a chance, what changes would you like to make into it?
I would have relooked at the execution, giving it a more candid and real feel. This would in my opinion lend more believability to the ad.
Did the advertisement make you want to buy the product?
Advertising never makes you buy a product. It just increases the chances of the product being higher on your buy list.
Humour and Emotions, what works most in India?
Emotions, ours is a melodramatic country. We sing and dance around trees.
What three things should keep in mind while making an ad?
The first thing will be insight followed by believability and visual appeal.
Please give your last word for this ad and rate the ad out of 5.
A very nice ad a different take on a topic that’s been done to death. I would give it 4 out of 5.
