Speaking on the appointment, Arun Prakash COO Vuclip, said, “We are excited for Indian consumers in 2016 to experience a whole new way of entertainment on the go and pleased to have Vishal come on-board to lead our OTT service in India. With India in digital overdrive, creative thinking, fleet-footedness and focused execution are required to win over consumers’ hearts, minds and devices. Vishal’s leadership, consumer centric thought process, passion for product and brand, and value creation for partners will lead Vuclip and this entire industry in India.”
Maheshwari joins Vuclip with over fifteen years of leadership experience in the telecom and mobile internet space with organizations such as Yahoo India and BPL Mobile, and ten years of product and brand management experience at Parle, Warner Lambert and SBI Cards.
Commenting on his appointment, Maheshwari said, “The ever evolving video space in India offers the thrill of a challenge. It is my endeavour to make 2016 a year of delight for the Indian audience in the entertainment and OTT space. I believe Vuclip is best positioned to make that happen.”
