The Consumer Complaint Council (CCC)
found the following claims in various categories advertisers to be
either misleading or false or not adequately / scientifically
substantiated and hence violating ASCI’s Code.
Out of 51 advertisements against which
complaints were upheld, 13 belonged to the Education category, 12 to the
Food & Beverages category, followed by 11 in the Healthcare
category, 6 in the E-commerce category and 9 advertisements from other
categories.
In education category advertisements of
Rice Education, Adamas Career, Tathagat, Think & Learn etc. were
upheld, while in Healthcare segment advertisement of the brands such as
Emami, Dabur India, Patanjali Ayurved, Mosons and Uttam Dawakhana were
upheld.
Advertisements of following ecommerce
brands were also upheld PortMart, Xeroin Retail, Amazon, Ibibo Group and
HolidayIQ.Apart from these, advertisements from Balaji Telefilms,
Viacom18 and Times on India were also upheld.
