Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988, has decided to retire after 28 years at Madison. She was CEO of Madison BMB for the last several years. Raj
Nair, Chief Creative Officer, will now also assume additional
responsibility of CEO. Kim Solomon will be a new addition to the team,
joining as Chief Operating Officer. All these changes are effective 1st April.
Describing Prabhu as the youngest and
most energetic lady in advertising, Sam Balsara, Chairman, Madison
World, said, “While I am sorry that I will not have the benefit of
Prabha’s wisdom and expertise, I would like to wish her a cheerful,
relaxed and fulfilling retired life.”
At the farewell function Balsara thanked
Prabha for her loyalty, commitment and dedication to Madison and its
clients over the last 28 years. She played a critical role in the
formative years of Madison working on successful brands like Cinthol,
Vicks, Whisper, Blue Star and She Comfort, and more recently, with Asian
Paints, VVF, Hyper City and Angel Broking among others.
Prabhu said on her retirement, “Madison
has been my home for the last 28 years and has been an intrinsic part of
me. While I was happy doing effective campaigns for our clients, I was
very keen to also win awards. And in the last four years we have won
several awards. After a rewarding and satisfying career, I now look
forward to spending more time doing social work, giving back to society
and spending time with my children who are both in advertising and
settled in the US.”
In the last three years Madison BMB has
won several awards at the Abbies, Foxglove and Ink for HyperCity,
Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the
acclaimed Jiyo Parsi Print Campaign, to name a few.
Commenting on Nair’s elevation as CEO
and Chief Creative Officer, Balsara said, “Raj has proved over the last
few years that while maintaining his creative focus, he can look at the
larger business picture from the client’s perspective and I am sure this
move will help make Madison BMB a more result oriented agency.”
Sam Balsara
Regarding the appointment of Solomon,
Balsara said, “Kim is a true blue advertising professional with over 20
years experience at Ogilvy, Mudra, Dentsu, Triton and Everest
Advertising. He has handled many blue chip clients over the years. I am
sure his experience and expertise will add tremendous value to our
current and future clients.”
Nair commented, “I cannot imagine life
at Madison without Prabha. These are extremely large shoes to fill and
we will do our very best to keep the flag flying vigorously. And of
course I am looking forward to this new role and partnering our clients
to help them continue to achieve their business goals through insightful
advertising.”
Solomon said about his new role,
“Madison BMB has a great set of clients and Madison World is a wonderful
and highly reputed organization that I look forward to contribute to in
ample measure.”
Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business.
Madison BMB is the advertising unit of
Madison World, a diversified communication group with 26 units across 11
specialized functions – Advertising, Media, Business Analytics,
Out-of-Home, Events, Activations, Retail, PR, Entertainment, Mobile and
Sports – employing over 1,000 communication professionals across India,
Sri Lanka and Thailand.
