Speaking about the association, Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies, said, “We are very happy to have a leading brand like Oxigen to be associated with Gujarat Lions as the title sponsor. Considering the synergy between the two leading brands in consumer technology space, it is indeed a value addition to the Gujarat Lions. Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers.”
As the newest entrant in the league, the team is fully prepped to perform and showcase its best talent under the guidance of Captain Suresh Raina and its coach Brad Hodge.
Commenting on the development, AnkurSaxena, Director & Chief Mentor, Oxigen Wallet, said, “We are delighted to sponsor Gujarat Lions, the “newest” IPL team with the” youngest owner”. Oxigen wallet has a huge tech savvy and young consumer base, who are deeply connected with cricket & technology, thus, it was logical for us be associated with a “young” IPL team and Intex. We are sure our brand engagement campaigns, being planned around the Gujarat Lions, Oxigen Wallet &Intex, for Young India, will see heightened traction. Since, the signing up of Sachin Tendulkar as our brand ambassador, Oxigen has embraced sports as an integral part of its marketing strategy and engagement.”
Oxigen also announced a budget of Rs. 100 crores for sports marketing activities for the current fiscal year and it has been majorly focusing on cricket in the Sporting genre. In the recent past, Oxigen has also sponsored tournaments such as Masters Champions League 2020, UAE; Cricket All Stars, USA; the South African Proteas #Proteafire& the New Zealand Blackcaps, #Backupblackcaps, for World T20.
