Commenting on the new appointment, V. Narayanan, Chief Growth Officer, Motivator said, “Over the last year, we have focused on bringing in the brightest and most diverse talent into Motivator, with a vision to deliver solutions that drive clients, business performance and growth. We have created a team of partners who work closely with clients on not only their core media and advertising opportunities, but also delve deeper to understand and contribute positively by addressing their business challenges. Zahid, who comes with a wider business and marcom experience, is the fifth key hire over the last six months.”
Shaikh joins Motivator from United Breweries, where he was responsible for Data Analytics to primarily optimize business results for the company. Prior to the aforementioned role, Zahid was CMO, Pantaloons, where he transformed the brand, which was initially perceived as a male brand to a unisex brand.
Speaking on his new role, Shaikh said, “What excited me the most about this opportunity is Motivator’s client centricity and performance orientation. Enabled with a strong foundation from GroupM, and access to domain expertise in media and marketing, Motivator has a proven record of accomplishment to drive our clients’ business in a unique way. I look forward to working with our brilliant team and roster of clients in the South.”
