Dulux, the decorative paints brand from AkzoNobel India initiated Dulux SuperCleanKidProof Challenge. Through this activation, the brand is open to accepting any challenge that can prove the existence of any other superior washable emulsion. If any individual is able to contest the brand’s proposition, Dulux will provide 20 Litres of paint of consumer’s choice for painting their house.
Speaking about the challenge, Rajiv Rajgopal, Director, Decorative Paints, Akzo Nobel India said, “Increasing consumer consciousness and nuclear home set up has made home maintenance a difficult task especially when there are kids at home. Backed by rich heritage and international standards of quality, at Akzo Nobel India, we hope to empower consumers in achieving functional as well as aesthetic benefits with Dulux products for both home decoration and ease of maintenance.”
The challenge will be undertaken in more than 50 towns across India from March 20th to – 30th April. Consumers who wish to take the challenge can register online, which will be open from 20th March to 15th April. Thereafter they will be contacted by the company representatives to schedule a meeting for conducting the challenge.
“Through this consumer connect initiative we intend to showcase the innovative attributes of one of our best-in-class products – Dulux SuperClean. We understand that a customer believes in what he/she sees; therefore, we have designed this challenge to ensure 100 per cent customer satisfaction before making a purchase,”added Rajgopal.