Speaking about the win, Prathap Suthan,
CCO & Managing Partner, Bang in the Middle, said “Mahindra Comviva
is a global brand and we are delighted to partner them in their quest to
expand globally. Building expertise of Mahindra Comviva is a key task
and we are happy to partner them.”
Bang in the Middle will lead the digital
marketing program to elevate the brand image through an integrated
marketing communications strategy, including digital, corporate, trade
and consumer public relations, while driving reputation across the
globe.
Commenting on the move, Rajat Dayal,
Head of Marketing, Mahindra Comviva, said, “Mahindra Comviva is a
recognized brand in the mobility space. As we continue to grow our
business across the globe, it’s critical that we create a meaningful and
relevant digital experience. Our offerings are focused to a global
audience and this audience is digitally connected. Bang in the Middle is
the perfect partner to help us become more relevant to our existing and
prospect customers, and remain at the forefront of the digital
ecosystem, across all channels”.
Bang in the Middle will help the brand craft a distinct identity on the web for its audiece across the globe.
