HOOQ, the video-on-demand servic announced the appointment of Salil Kapoor, former COO at Dish TV India Ltd, as the Managing Director of its India operations. As the country manager, he will further push the company’s goals of getting India HOOQ’d by revolutionizing video-on-demand service landscape in India.
Commenting on his new role, Salil Kapoor, Managing Director, HOOQ India, said, “It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist.”
Prior to HOOQ, Kapoor was the Chief Operating Officer at Dish TV for over 7 years and he was also associated with LG as the Business Head for the Air Conditioning division. Post LG, he joined Microsoft as the Consumer Marketing Lead and then went on to become the Group Product Head of the home appliances division at Samsung turning around the appliances business there. His other interests include mentoring start-ups which also motivated him to join both LG and Dish TV at a very early stage.
“With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time stressed viewers prefer enjoying their daily dose of entertainment at their convenience. The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ. I look forward to taking the HOOQ brand philosophy to the next level,” added Kapoor.
