Indian Institute of Management Bangalore announced a three-day Executive Education Program in Media and Entertainment. The 3-day program aimed at helping the participants cope with the challenges and access
opportunities based on changes in technology.
Starting 14th December, the
program involves 3 days of classroom workshops, exposure to various case
studies and work-based assessment. The program has been conceived and
designed by Prof. S Raghunath, faculty, Corporate Strategy & Policy,
IIMB. Raghunath also offers an elective course on Strategic Management
in Film and Television Entertainment Industry in the Executive Post
Graduate Program.
“The program is designed to provide
insights into the strategic issues facing the media and entertainment
industry, help participants build business plans and raise finance for
new projects and give them an opportunity to network with other media
and entertainment professionals,” commented Prof. Raghunath.
The program is targeted at potential
leaders in an existing entertainment or media business or new media
entrepreneurs, content creators, media and entertainment industry
executives, financiers, marketing executives, consultants, talent
managers, vendors, production house managers and directors, executive
and line producers, distributors and exhibitors.
