Reliance Broadcast Network’s Big FM and and Star India’s Star Plus joined hands for the 6th edition of Big Star Entertainment Awards. The award show will be held in Mumbai on 13th December, 2015, is all set to acknowledge
and celebrate the entertainers of the year and their contribution
towards the industry across the fields of Bollywood, television, music
and sports.
Speaking on the announcement, Tarun
Katial, Chief Executive Officer, Reliance Broadcast Network Limited
said, “BIG Star Entertainment Awards is a platform for the people and by
the people which empowers them to choose the best entertainers of the
year sans any jury. The year after year roaring success of the awards
only implies the trust that the audience has shown in us as we provide
unparalleled entertainment. Our partnership with Star Plus has grown
stronger with each year and together, we promise to raise the
entertainment quotient several notches high this year too.”
This year, the show will be themed to
match the exciting and vibrant culture of China, with an exhilarating
line-up of performances by celebrities.
A spokesperson from Star India said,
“Big Star Entertainment Awards has quickly grown to become a marquee
brand that’s known for bestowing recognition on quality work and
celebrating the sheer spirit of entertainment. A powerful partnership
between two of the biggest names in the trade of entertainment – BIG
Star Entertainment Awards comes with the inherent promise to wow its
viewers and offer them an experience like never before.”
The award ceremony will be people’s
choice offering, right from the nominations to the final winners. The
nominations and voting process will start from 5th December across 30
categories. Big FM’s listeners and Star Plus viewers will be able to
nominate and vote for their favourite entertainer over digital and
social mediums including SMS voting.
The award function will be promoted
across radio, television, print and social media to ensure the best-ever
usher-in to the New Year for audiences on December 31. The event will
be promoted through a marketing campaign which will integrate Reliance
Broadcast Network Limited and Star Plus’ multimedia platforms including
radio, television and outdoor, coupled with strong initiatives
supporting the print and digital plans as well as on-ground activations.
