Commenting on the association, Hemang
Budhdeo, Director, Nissan Enterprises, said, “The smartphone market in
India is witnessing an unwavering growth which obviously spells more
opportunities for us. We are glad to have LinTeractive partner us at
this exciting phase as we look to expand our territories and further
build up our customer base in India. We look forward to striking a
meaningful relationship with the team and hope to chart out new
frontiers in our quest of being the best in the space.”
LinTeractive would work towards
positioning Stuffcool as the partner of choice for digital wares and
also enhance its reach as a trustworthy player throughout India.
Sharing
his views on winning the business, Vikas Mehta, Group CMO, President,
Group Marketing Services, Mullen Lowe Lintas Group said, “Devices are a
bigger part of our lives today than most things we own. Stuffcool makes
cool accessories for these devices, making it an inspiring brand to work
with. The market is flooded with accessories but few great accessory
brands. We are glad on the opportunity presented to LinTeractive to
partner Stuffcool and hope to get the little things right for them.”
Flagging off the partnership,
LinTeractive has drawn up an online campaign under the theme
#LilThingsMatter. It has engaged in a whole lot of initiatives on and
off line to drive home the core theme of #LilThingsMatter.
“Our
products play the role of a catalyst in the life of the consumer in a
little way but have great impact. We approached LinTeractive with this
brief, and they came up with #LilThingsMatter that says how little
things (tech accessories) make a huge difference to the gadgets that
people use and interspersed the same with life-situations around
consumers. We are glad with the initial response that has been generated
on the back of the new campaign,” expressed Budhdeo.
Contests were run on social media –
Facebook and Twitter where users were asked to share their experiences
about the little things that make a difference to their lives, encourage
discussions around the theme without revealing anything about the brand
proposition. Following this, a brand film was launched along with a
5-day-contest on social media got customers to engage with the brand
over its online platform.
The video campaign builds the brand
philosophy through real life instances in a very artistic manner. Simple
things such as running out of battery, enjoying your time with friends
while taking a selfie and other such nuances involving a mobile phone
have been brought out in an imaginative manner. The background score has
been incorporated to establish an emotional connect with the consumers.
The film touches upon the values of love, care, friendship, trust while
highlighting how products from Stuffcool help achieve little moments of
joy.
Commenting on the thought process behind
the idea, Paul Dueman, Senior Vice President, LinTeractive said, “The
campaign is our answer to differentiating Stuffcool from the other
players in the accessories market. The strategy was to highlight
instances, however small, that matter to consumers today and the
positive impact it creates in their lives. We are confident that
#LilThingsMatter as brand credo, backed with a series of creative
narrations and engagements planned for 2016, will do well to connect
with their consumers.”
In a short span since its launch, the
online campaign has managed to entice the interest levels of the
consumers who have taken quite a liking to it. Additionally, a whole
bunch of activities have been planned in the coming months to further
fuel the brands proposition of #LilThingsMatter. Stay tuned for more.
Credits
Team: Hemang Budhdeo, Dhaval Budhdeo, Jiten Budhdeo
Client Servicing: Sumanta Ganguly, Misha Santosh, Sunny Dsouza, Anoop Chauhan
Creative: Gauri Joshi, Kamlesh Deokar, Bedanta Thakuria, Arpan Vadhera
Planning: Paul Dueman, Ruma Singhal
Production house: GAP Entertainment
Director: Imran Khan
