Later in April 2015, the brand rolled out Mother Exchange campaign, a platform designed for mothers whose kids have moved cities to study. It allows a mother to register online, identify a mother from the city where her child is now based, and whose child is studying in her city. It facilitates the exchange of home-cooked mom’s recipes between them, enabling each to cook a ‘Ghar ka khana’ (home food) for the other’s child.
This week when we asked Sanya Wadhwa Director & Copywiter, Brainhall Creative, about her favourite ad film. She recalled Fortune’s Ghar Ka Khana campaign.
Which ad film grabbed your attention in past few days and why?
This ad on Fortune Ghar Ka Khana was a very good attention catching ad. The dialogue between the nurse and dadi was a good representation of the goodness of food and how healthy the food made at home is. Dadi’s arrival in the ad really brought that old flavour of goodness of the product and the trust with which she said Ghar ka khan hi to hai.
If given a chance, what changes would you like to make into it?
The ad itself speaks everything.
Did the advertisement make you want to buy the product?
Yes it tempted me.
Humour and Emotions, what works most in India?
Both work very well.’
What three things should keep in mind while making an ad?
It should hit the buyer, the ad should have the natural feel, and it should have common people than only celebrities.
Please give your last word for this ad and rate the ad out of 10.
I would rate it as 10. It has a great emotional quotient attached to it.
