Speaking on the association, a spokesperson from Racold Thermo said, “Bonded with the same vision of contributing towards making a difference to the society, we have associated with 92.7 BIG FM for yet another initiative, the earlier one being the ‘Wake Up Bucket Challenge.’ Together with India’s No. 1 and the largest radio network, we aim to pay a tribute to the everyday unsung heroes of the society and bring a wave of change.”
In the coming two months of campaign, Big FM invites listeners across Mumbai, Delhi and Bangalore to share the goodwill stories of everyday heroes. Through this campaign Big FM encourages listeners to share stories which highlight the way people are reborn to do good for the society. Every week one selected story will win a gift voucher from Racold Thermo and for every 5 stories shared, Racold Thermo will donate 1 water heater to the marginalized section of the society.
Commenting on the campaign, a spokesperson from Big FM said, “We are happy to partner with Racold Thermo for this campaign. We believe that this initiative will help us connect with our listeners in a more powerful manner and pave the way to honor everyday heroes who chose to take a step to make a difference. We look forward to a continuous and stronger association with Racold Thermo for many more such campaigns in the future.”
Turn up the Heat campaign will be promoted through a high decibel digital media campaign which will integrate Reliance Broadcast Network’s multimedia platforms including radio.
