Speaking about the appointment, Jaideep Singh Sr. Vice President and Business Head- Live Viacom18 said, “Nitin’s experience in successfully driving revenues for the Integrated Brand Communications and Experiential marketing platform will add a great value to the LIVE division at Viacom18. The experience and calibre is apt to be leading a dynamic and ever aggressive brand like ours that is always in a transition for better compliance with market needs.”
Alawadhi joins Live Viacom18 from Bennett, Coleman & Co Ltd. (BCCL) where he spearheaded the Integrated Brand Communications and Experiential marketing divisions. With dual management degrees in Marketing and International Trade Management from CMD and NMIMS, Nitin, in his career spanning close to two decades has worked in designing brand campaign, media planning, building statutory audit/ legal frameworks and strategic alliances.
Commenting on his appointment, Alawadhi said, “Live Viacom18 is an iconic brand that works towards simulating marketing led initiatives with entertainment brands of the organization, producing strong IPs in Awards, Music and Kids’ space. I am truly excited to be a part of this wave that has the potential to change the DNA of brands. I hope my experience helps creating an upsurge in the Live business and provide unrivalled value to associating brands for strong and lasting partnerships”.
