Speaking about the association, Justin B Smith, Chief Executive Officer, Bloomberg Media, said, “At Bloomberg, we’ve set out to build the leading multi-platform global business and financial media company. Currently, almost half of our digital traffic comes from outside the United States and this figure continues to grow. Partnering with Quintillion Media in India is a game-changer for the country’s digital and broadcast media industries and for Bloomberg Media globally as we take our investment to an exciting new phase. It was clear when we met with Raghav that we shared a common vision to create India’s premier digitally-led multi-platform business media company.”
In a new agreement that commenced 1st April, BloombergQuint will harness the unrivalled global resources of Bloomberg with Quintillion Media’s deep market experience to create a revamped business news channel and digital destination for India’s growing business audience.
Commenting on the partnership, Raghav Bahl, Founder, Quintillion Media said, “The combination of Bloomberg Media with Quintillion Media is a powerful one. It will bring a completely new brand of journalism and media experience to India’s increasingly sophisticated business consumer. We will deliver content via technology in a digital-first model that will redefine this space.”
BloombergQuint plans to launch a new business channel, a localised website and live events business in 2016, focusing on high-quality, market-moving digital business news content for India’s business and financial professionals.
The company has hired former CNBC-TV18 CEO Anil Uniyal and former CNBC-TV18 Executive Editor Menaka Doshi to serve as BloombergQuint’s CEO and Managing Editor respectively. Harsha Subramaniam, the Bloomberg Executive Producer looking after Bloomberg TV India for the past five years, will oversee the partnership for Bloomberg across platforms.