Commenting on the new leadership, Dr. Subhash Chandra, Chairman, Essel Group & Zee Media Corporation Limited (ZMCL) said, “One of our Vision 2020 goals is to become a leading global media conglomerate which is hugely dependent on our ability to create an organization that has the capacity to achieve its desired aspirations. We believe that the convergence of our media businesses i.e. television news and print platforms is an opportunity that will help us to achieve this organizational aspiration. With Zee Media’s ambition to get into English News broadcasting, both the brands put together give the organization an opportunity to serve our audiences better.”
Additionally, Shreyasi Goenka, who has been mentoring the content at DNA for a while, will now take the responsibility of Content Advisor and will guide all functions of DNA. Uday Nirgudkar who has been heading DNA along with Zee 24 Taas, will now continue to lead Zee 24 Taas as its Business Head.
Speaking on her new role, Shreyasi Goenka, Content Advisor, DNA said, “Since its launch in 2005, DNA has become the preferred choice for India’s young and dynamic readers. We have been continuously innovating with offerings like ‘I Am IN – dna of India’, a technology enabled initiative, that promises to enlighten, engage and empower citizens of India in getting involved in the cause for better governance. We are confident that this new seamless organizational structure will bring in fresh insights and views, thus helping us to leverage resources more effectively and in maximizing our market potential.”
The new appointments will come into effect from April 7, 2016. All editorial functions will henceforth report into Mr. Rohit Gandhi.
“We are moving to expand our coverage and the editions of DNA. It is a great opportunity for us to bring more textured content from all parts of India to give our readers a far deeper understanding of India and the world. I look forward to working with Shreyasi in building an insightful newspaper,” expressed Gandhi.