Spykar, the Indian jeanswear brand announced its alliance as an associate Sponsor”with RP – Sanjiv Goenka owned Rising Pune Supergiants, the new IPL team led by Mahendra Singh Dhoni for the seasons – 2016 and 2017. Rising Pune Supergiants team jersey will sport Spykar logo on the back of the jersey.
Speaking about the association, Sanjay Vakharia, Director & Chief Operating Officer, Spykar Lifestyle, said “IPL is one of the few sporting events, which cuts across the entire spectrum of towns & cities and audiences as well. IPL has huge women fan following too– striking the chord well with Spykar’s newly launched women’s collection. And which better team to deliver this audience than the Rising Pune Supergiants led by the super cool, super star and the most ecstatic performer MS Dhoni along with teammates like R Ashwin, Ajinkya Rahane, Steve Smith & Faf du Plessis.”
The deal is a strategic win for both the parties in the arrangement. Spykar addresses the ever dynamic Indian youth market. And IPL is all about exhibiting talent and reaching out to the enthusiastic audience, which is where the root of the association lies.
Commenting on the partnership, Raghu Iyer, CEO, Rising Pune Supergiants said, “Our association with Spykar is our third major sponsorship announced since last week. The core nucleus of our team is strong and the talent is unparalled, similar to the Brand attributes which are followed closely by Spykar, which represents the youth of this Country.”
