GolinOpinion, formerly known as LinOpinion | GHwon two brands in the automobile sports and luxury sector – Porsche and Lamborghini. The agency was appointed after a multi-agency pitch and will work closely with the leadership team to provide decisive and dynamic strategy for both iconic brands.
Commenting on the appointment, Pavan Shetty, Director, Porsche India said, “A strong communication strategy is essential to achieving Porsche’s goals in India. GolinOpinion’s innovative ideas and dynamic approach resonates with our ideology and approach. We are confident that they are the right partner to build and communicate our vision.”
GolinOpinion India will lead a creative and integrated communications strategy to continue to assert Porsche as the leading sport luxury car brand and Lamborghini as the most aspired luxury car brand in India.
Speaking on the association, Sharad Agarwal, Head – Lamborghini India said, “Our choice for GolinOpinion is not only because of the fantastic credentials that it holds, but also the deep consumer insights and creative strategies that the team brings with it. Our communication in India will be in sync with our global strategy and we look forward to an infusion of their thinking for developing the next phase of the brand and all our communication seamlessly.”
In India, GolinOpinion works using a g4 model, which is one of the most innovative steps in the PR and communications industry today. This model has four integrated communities of experts that deliver the deepest insights, boldest ideas, broadest consumer engagement and real-time relevance for clients instead of the traditional PR servicing managers who are more generalist in their approach.
Commenting on the win, Ameer Ismail, Executive Director, GolinOpinion & dCell said, “We are delighted to have won this prestigious mandate. We believe that in the management, we have found a partner who understands and believes in the power of all-inclusive branding and strategy, and with whom we will achieve the path-breaking results that the brand aspires to. In this ever evolving industry, Porsche and Lamborghini are both prestigious brand legacies that believe in driving passion and taking every aspect of communication and brand value to the next level.”
