Commenting on the campaign, Narinder Singh, Chairman and MD, Numero Uno, said “Our new campaign has been built on the insight of energetic and confident youth of today. The campaign is created around the style, energy, music and dance to connect the target audience with brand’s core objective of offering the stylish and coolest collection this summer. The peppy music, performance by the young artist and visual conceptualization trigger an intense urge in audience to feel stylish and energetic. The campaign highlights that be what you are and do not hesitate to flaunt the best version of you.”
Conceptualised by Hakuhodo Percept, the campaign is all about the antsy youth of today who love to max up every moment. It highlights their attribute of never shying from flaunting what they have and believing in the power of togetherness and ruling the world. The look and feel of the communication is in harmony with the brand image of being chic, international, fun and high on fashion quotient.
Speaking about the creative thought behind the campaign, Shobhit Mathur, Executive Creative Director, Hakuhodo India said, “Denim is the fabric of the youth and that is what we wanted to capture through our communication. Today, the youth have many choices in colours, brands and new trends but they always come back to the basics. Needless to say that Numero Uno is denim and denim is Numero Uno. Keeping this in mind, we have created our campaign that includes TVC, digital and social media content, retail activities, on-site activation and more. We want more and more young at hearts to indulge in experiencing the brand and start a conversation with it.”
The TVC showcases the entire range of Numero Uno’s ‘Spring Summer collection’ including jeans, t-shirts, jackets, shoes etc. The groovy music catches the nerves thus create a strong connection between brand and the concept of the campaign. The campaign will unfold with a power-packed 360-degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, and TV.