Right after the Valentine’s Day, when we asked Elvis Sequeira, Chief Operating Officer, Hakuhodo Percept about his favourite ad film, we found magic of Amazon’s #CelebratingEndlessLove is still in the air.
Which ad film grabbed your attention in past few days and why?
Amazon’s incredibly moving “Endless Love” story for Valentine’s Day. It was a clever piece of marketing, woven into a beautiful story.
If given a chance, what changes would you like to make into it?
It’s flawlessly scripted and executed, needs no changes.
Did the advertisement make you want to buy the product?
It made me regret not getting my wife something ….saw it too late.
Humour and Emotions, what works most in India?
Emotions undeniably, have greater cut through for almost all kinds of products, whereas humour can work for some and not all brands.
What three things should keep in mind while making an ad?
Memorability, Newness and Relevance to brand.
Please give your last word for this ad and rate the ad out of 10.
I would like to give it full marks and wish I had done it.
