Commenting on the launch of the show, a spokesperson from Big FM said “At Big FM we always seek and create opportunity to get direct feedback from our listeners as much as possible. Big FM has UP’s largest network of FM stations and has been entertaining audiences through its differentiated bouquet of shows. Through this unique and engaging platform of UP Ka Safar, we look forward to provide a unique experience to the people of U.P. and take our commitment and relationship with the listeners to the next level.”
Neelesh Mishra will cover the state through city tours and an on-ground event every week spread over two months from March to April. The cities which will witness these on-ground events and live concerts are Noida, Agra, Aligarh, Allahabad, Kanpur, Bareilly, Jhansi, Gorakhpur, Varanasi, Lucknow.
This show is witnessing a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.
