Speaking about the launch and subsequent communication, Amyt Kumra said “Grooming is a huge category and is becoming central to consumer lives today. The search for latest trends in hair, nail, face, and body art is never ending. Bang in the Middle has been on board with us to create the entire communication for the platform and make it a daily habit. We are about both men and women and everything they seek about grooming services”
The service is currently being launched in NCR and will be available in coming days across the country.
Commenting on the win, Naresh Gupta, Managing Partner, Bang in the Middle, said “Groomefy opens a completely new way of creating a market around beauty services. We have a very challenging brief to build Groomefy as the only place that any consumer needs to look for when they want to know what drives the look.”
The campaign has already broken on social media across Instagram, FB and Twitter and in coming months will move beyond digital media.
