Speaking about the new campaign, Avinash Saxena, Co-Founder & CEO, Roposo said, “Roposo is all about youth, embracing your individuality, and basking in your creative expression. We have seen The Moody Nation’s past work and the messages they send across in their videos are quite aligned to our brand philosophy. This album beautifully describes the sincere emotions and fervent expressions of today’s youth. Their ideas are like a breath of fresh air, and I am sure, Roposo users will instantly connect with this video.”
Conceptualised by The Moody Nation, this musical campaign takes audience back to the era of innocent love. The song has been voiced by singer SonuNigam and Jonita Gandhi.
Commenting on the campaign, Anshul Sushil, Partner, The Moody Nation, said, “The Moody Nation as a platform is looking at overhauling and reinventing digital film landscape and lead the future of branded digital content through fresh, raw stories. We believe entertainment is for everybody, and we thrive to entertain 1.3 billion Indians whenever they wish to indulge in a story. We also want to give brands the opportunity to talk to the audience about things beyond standard brand promises. We intend to create films that will linger for a long time and also drive home key product messages.”
Set in the scenic locales of Udaipur, this video captures the essence of first dates and innocent love stories. In the precarious world of modern dating, a couple takes a step back to stand their ground during adversity and cherish what love truly means. The video aims to usher the future of branded digital content and also make an emotional connect with its consumers.
“This is our first musical short film and it was a fantastic experience. With the multitude of content floating on the web, it is important to churn out fresh, compelling stories that will resonate with viewers and I think we have managed to achieve that with this video.” Added Vinay Jaiswal, Creative Partner, The Moody Nation.
The video premiered its audio on music platform Saavn, and went on to surface on 100+ audio platforms through its partnership with Red Ribbon Entertainment. The video was released across social media platforms to a rousing reception.
