Speaking on the development, Namit Malhotra, Founder, Executive Chairman & Global CEO, Prime Focus said, “We have been a market-leader in the Advertising post production space for many years, but standing still is not in our DNA. This investment in talent and technology shows our commitment to the advertising community and the incredible work that they are producing. Our full-service post production offering, working alongside our Camera and Equipment Rental division, ensures that our advertising clients have access to the very latest kit and the best artistic talent from shoot all the way through post-production to multi-platform delivery.”
Bhaarath Sundar has rejoined the Prime Focus Advertising team as Chief Business Development Officer, Advertising and Animation after a period of two years as Group CEO and Managing Partner of Teamwork Studios.
“Indian agencies and brands are producing truly world-class advertising, and we have reloaded the Prime Focus Advertising division to give our clients access to the best facilities and talent in India. Following our recent hires, we estimate we have almost 90 per cent of the high-end advertising services creative talent available in India, working under one banner and with all the latest technology at their finger-tips. The way ads are finished and delivered is constantly changing, and we’re here not only to help realize our clients’ ideas as beautifully as possible, but also to take away the headaches of the technical aspects of delivery,” expressed Sundar.