Speaking about Gupta’s appointment, Govind Shrikhande, MD, Shoppers Stop said, “We are happy to announce that Debasish Gupta has joined our team. Debasish shares our values and our focus on innovation and customer-delight. He brings rich domain experience and marketing leadership to Shoppers Stop. I am confident that his vision and leadership will help us grow by leaps and bounds.”
Gupta will report to Salil Nair,Customer Care Associate & CEO, Shoppers Stop and he will lead Shoppers Stop’s marketing strategies in line with the Omni-channel strategy, expand and grow the First Citizen loyalty programme and create incremental revenue growth through big data and analytics initiatives.
“As Shoppers Stop reinforces its Omni-channel strategy, it was important for us to find the right person to lead and grow our marketing efforts, carry the mantle of change-management and bolster our brand equity and fashionability. We believe that we have found such a forward-thinking leader in Debasish Gupta and are very excited to welcome him to the Shoppers Stop family. His extensive experience in successfully growing brands will help evolve our marketing strategies in line with our omni-channel vision,” commented Nair.
Gupta holds vast experience in marketing and has worked with conglomerates such as Godrej, Tata, Mahindra, Landmark and Marks & Spencer.
“Shoppers Stop has a rich legacy in the department store format spanning over 25 years and it is now on the cusp of pivoting to an omni-channel retailer. I’m excited to join the company at this inflection point in its journey. I appreciate the trust and confident that Mr. Shrikhande, Mr. Salil and the Board have placed in me. I look forward to creating new exciting experiences for our customers and I stay committed to the company’s vision to be a global omni-channel retailer in India,” expressed Gupta.
