Groomefy a platform that brings the latest trends in styling and make-up and helps fashionistas follow those styles and looks, assigned its creative mandate to Bang in The Middle. Founded by Amyt Kumra and Rohit Kumra
Groomefy is the definitive platform for beauty services, professionals
and trends. Groomefy showcases the latest trends in hair, face, nail,
body, spa and body art.
Speaking about the launch and subsequent
communication, Amyt Kumra said “Grooming is a huge category and is
becoming central to consumer lives today. The search for latest trends
in hair, nail, face, and body art is never ending. Bang in the Middle
has been on board with us to create the entire communication for the
platform and make it a daily habit. We are about both men and women and
everything they seek about grooming services”
The service is currently being launched in NCR and will be available in coming days across the country.
Commenting on the win, Naresh Gupta,
Managing Partner, Bang in the Middle, said “Groomefy opens a completely
new way of creating a market around beauty services. We have a very
challenging brief to build Groomefy as the only place that any consumer
needs to look for when they want to know what drives the look.”
The campaign has already broken on
social media across Instagram, FB and Twitter and in coming months will
move beyond digital media.
