Commenting on the anthem, Subroto Geed, Sr. VP – Marketing at United Spirits said, “Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian youth to follow their heart and make bold choices. We hope that the anthem’s catchphrase “Mere India, Tu Play Bold”, becomes a single sound that does not just reflect our country’s love for cricket, but goes on to become the youth anthem for India.”
Bollywood’s music composer Salim Merchant has created the thumping music for this anthem starring Vishal Dadlani’s voice. The lyrics have been woven together by SonalDabral, Chairman and Chief Creative Officer of DDB Mudra Group.
Speaking about the anthem Dabral said, “This is that electrifying time of the year when the entire country stands united behind our team. It’s been truly exciting to create this anthem to give us all one voice to encourage our team and our country to Play Bold. The lyrics, music and video of this anthem capture this powerful emotion, and we hope it will become the voice of billion hearts.”
A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of young Indians in different settings cheering and singing aloud Go India and Play Bold and stars Virat Kohli and MS Dhoni.
