After the success of Fever FM in Delhi, HT Media launched its second FM radio station Radio Nasha in capital city. It will be available on 107.2 FM and will play Bollywood music mostly from the 1970s, 1980s and 1990s.
According to Harshad Jain, CEO, Radio & Entertainment, HT Media, currently there is no radio station that does justice to the excitement, romance and attitude of the magical eras of 1970s-1990s.
Speaking about the new radio station, Jain said, “Radio Nasha will be the first-ever radio station packed with passion, fuelled by Bollywood celebrities and driven by RJs with a style that will be young, energetic and classy. Radio Nasha will make retro ‘cool’ and create a station that will be the destination station for listeners. We look forward to delighting listeners with innovative content and presenters that will be an industry first on radio.”
The two differentiated radio stations will offer advertisers a choice of two sets of audiences to meet their needs better. With the launch of Radio Nasha, HT Media Ltd has initiated its radio expansion drive and will soon operate in 13 cities with 15 stations.
