Speaking on the new campaign, Subodh
Marwah, VP & Head, Sun Pharma Consumer Health Care said, “The goal
now is to expand our reach and induce higher trials and we plan to do it
in a way that will be well received by the consumers. In Mahendra Singh
Dhoni, we have found a perfect ambassador who is not only a physically
fit athlete but also boasts of extreme mental agility – attributes that
define Revital H at its core.”
Conceptualised by Lowe Lintas Delhi the
campaign attempts to correct this misnomer and pave way for the brand as
a partner of success while embodying hard work and mental alertness.
Dhoni resoundingly captures and brings alive this brand idea by pulling
out a day in his life to a person who’s ascribing his success to luck.
Commenting on the new campaign, Naveen
Gaur, President, Lowe Lintas Delhi said, “The challenge for the agency
was to take a really popular leader brand like Revital H to the next
level of growth by creating a highly persuasive campaign. In its attempt
to become a fast-evolving, achiever society there is a huge stress
that’s laid on professional and personal success among individuals. The
campaign attempts to position Revital H as a partner of success.”
The campaign will go on air during the T20 Cricket World Cup and would span the offline and online mediums for maximum reach.
Sharing his thoughts on the campaign
approach, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “The
campaign stems from the interesting insight that many times the success
achieved by others is ascribed to their luck and all the effort that
goes behind gets diluted. We took a leap on this insight and created
communication that most Indians would resonate with.”
