Vistara rolled out a new campaign #NewFeelingOfLove in association with upcoming Bollywood movie Ki & Ka. As a part of the association with Ki & Ka, snippets of Vistara’s exemplary on-ground and on-board
experience have been integrated in the movie.
To kick start the promotions, Vistara
has launched a joint ad film featuring Kareena Kapoor Khan and Arjun
Kapoor where they share their experience of flying Vistara’s Business
Class and invite the masses to book their next flight before 26th March on the airline to win a chance to meet them.
Speaking about the association with a
Bollywood venture, Phee Teik Yeoh, CEO, Vistara said, “Cinema has always
inspired the lives of people which led us to believe that it is a
method to reach out to a wider audience. Partnering with Ki & Ka
provided us with a platform to showcase our premium cabins, world class
dining experience, inflight entertainment, seamless and personalised
service both on the ground and in the air, which makes us unique to
flyers, young and old, across India.”
This association of the airline with the
movie is coherent as the narrative is about challenging the traditional
gender roles outlined in Indian society and reigning in a new language
of love, just like Vistara is redefining the air travel experience in
Indian skies and bringing in the new feeling to its customers.
Vistara is rejoicing this partnership
with the launch of its official Instagram handle today to celebrate this
#NewFeelingofLove. The airline will be conducting social media contests
on all its channels where the winners of the contest will get an
opportunity to meet the star cast of Ki & Ka and autographed
merchandise by them.
Vistara’s promotional campaign around
the movie will reach out to Bollywood buffs as well as business and
leisure travellers through ATL, BTL and digital activations which
include special baggage tags for Vistara customers, meet and greet with
the movie stars, bloggers outreach program, exclusive movie screening in
Delhi and Mumbai for Vistara’s frequent flyers, partners and employees.
