Cheil India appointed Neeraj Bassi as Chief Strategic Officer and he will be replacing Sonal Narain, who joined Cheil India as CSO in 2015. As CSO, Bassi will be responsible for planning and strategy across business
divisions.
Speaking on Bassi’s appointment, Shiv
Sethuraman, Group President, Cheil South-West Asia, said, “We are going
for a massive acceleration in our capabilities in 2016 and I am
delighted to have Neeraj on board at this critical juncture in our
evolution. His passion for integrated communication combined with his
gravitas and deep knowledge of brands and consumers in the Indian
context have impressed us. We look forward to some great work together. I
would also like to take this opportunity to thank Sonal Narain for her
contribution over the past year.”
Bassi brings over 19 years of experience
and has also worked with Ogilvy, J. Walter Thompson and McCann
Erickson, in past. He also initiated his own consultancy named
CoffeeandChocolate, in 2015.
“Today, we need a completely new
approach to communication. You need to think like an entrepreneur and
keep on redefining the communication paradigm. Cheil’s transformation
journey in the short span of 14 to 15 months is testimony to the intent
and momentum of the company. When John (Koo, president and regional
head, SW Asia) and Shiv told me about the specific focus on promoting
entrepreneurship and driving integration at Cheil, it was an instant
meeting of minds. With good understanding of what it takes to be
successful in the age of networking, I am looking forward to bring these
learnings to clients of Cheil, especially Samsung,” added Bassi.
