Commenting on the appointment, Gaurav
Gandhi, COO, Viacom18 Digital Ventures, said, “As we set out to launch a
new brand in this space, we needed a creative partner who could not
only help in building a distinct positioning for VOOT, but also
bring-to-life key facets of our product and content proposition in the
campaigns. Our choice for Mullen Lintas is not only because of the
fantastic credentials of the agency, but also the very deep consumer
insights and creative edge that the team brings with it.”
The agency’s mandate would be to provide
strategic recommendations pertaining to marketing and promotion of the
brand and also provide ideas that go beyond conventional advertising.
Expressing his views on the win, Amer
Jaleel, Chairman & CCO, Mullen Lintas said, “We are delighted to
partner with Viacom 18 for their high-decibel launch of Voot. Time and
place are no longer the deciding factors for accessing entertainment.
This is the future of entertainment and we have no doubt that Voot will
play a big role in shaping this category. We are committed towards
creating magic for the brand Voot.”
Voot is a digital video entertainment
platform launching with over 17,000 hours of content (across languages
and genres) including the TV shows, Kids content and films. This will be
supplemented by fresh and original web series, Digital films and other
original content created only for Voot.
Commenting on winning the new mandate,
Virat Tandon, CEO – Mullen Lintas said, “Technology is changing the way
people are consuming content. Video on demand is the next big leap after
the remote control. It’s a super exciting space and an opportunity to
create the next big entertainment brand in this new tech world. Also
exciting is the opportunity to work with some remarkable bunch of people
at Viacom 18.”
Content on Voot will be classified based
on genres such as reality, comedy, drama, kids and other segments and
has been formatted based on a year’s research on what people watch on
digital video platforms.
