Sourabh Raaj Jain, popularly known as Krishna in the recently concluded Mahabharata, being the show host is acting as a mentor who bestows light onto the listeners while guiding them to face life’s challenges with determination. Given the fast paced life, one tends to forget the true sense of living and the very existence of oneself; and in the process deviates from the right path that leads to living in a disillusioned world. Arth, launched with an aim to reintroduce listeners to the meaning of life, treads on an inspirational journey lending it a spiritual and emotional aura. An amalgamation of love, hatred, anger and jealousy, the show is exploring all the emotions. Furthermore, the show is also airing real life examples to make the context relatable and engaging for listeners.
Talking about the promotion of the show to IndianMediaBook, a spokesperson from 92.7 BIG FM said, “The show will see a robust multi-media promotional plan across key markets, which will include a 360 degree marketing campaign. We are doing a high decibel marketing campaign on various platforms. We are doing OOH, radio, digital, tvc and print ad for this. The target for the campaign won’t be limited to the top metros but also tier 2 cities like Kanpur, Jodhpur. There are daily digital activities happening around the show like daily dossiers, uploading of the show on platforms like YouTube, Facebook. In terms of the amplification, it’s a complete 360 degree campaign.”
The network has its own Twitter, Facebook accounts which have million followers. Also, Sourabh Raaj Jain, will also be active through his twitter account and initiate the conversations on social media platforms.
