Speaking on the association, MK Anand, MD & CEO, Times Network, said, “Our Network specializes in delivering decision makers at the top end of the Indian population. Our audiences are comparable with English Newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to English Newspaper campaigns at very efficient costs. This will be a major innovation for media users.”
Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimized costs.
Commenting on the development, Baskar Subramanian, Co-Founder, Amagi said, “The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavor is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.”
