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Speaking about the event, Rajesh
Kejriwal, CEO & Founder, Kyoorius said, “We didn’t want to dilute
the content that we had planned for our delegates at Melt. We are known
for our focus on content and we want to ensure that we deliver on our
promise. That is the reason why we rescheduled our event and went back
to the speakers for fresh dates. We are now ready to engage and excite
and hope to have a brilliant season of sharing and collaboration.”
Melt is a 2-day festival conceptualized
in partnership with Zee Entertainment, Hindustan Times, GroupM, and
D&AD. It will consist of a range of conferences, seminars,
exhibitions, showcases, workshops and networking sessions for delegates
from advertising, digital, media & PR, marketing and emerging
technologies by industry experts, catering to all experience levels.
The content for Melt 2016 is divided
across 4 key pillars i.e. Learning, Showcase, Gallery, Networking and
Celebration. Each of these pillars will be driven by content partners
and participating brands at Melt 2016.