Zee Hiburan, the General Entertainment Channel of Indonesia from the house of Zee Entertainment Enterprises Limited (ZEEL)completed its one year since launch. The channel caters to mainstream Indonesian audiences with a mix of popular Indian serials, Bollywood movies, Bollywood shows and
cookery programmes, dubbed and subtitled in Bahasa Indonesia.
Speaking on the channel’s first
anniversary, Sushruta Samanta, Business Head, Asia Pacific said, “The
success of Zee Hiburan has been simply stupendous. The whole-hearted
acceptance of Indian content in Indonesia, has helped the channel reach
over 1.4 million pay TV viewers within a year of its launch. We look
forward to build on this success and achieve greater heights in the
future. As a part of its one-year celebrations, Zee Hiburan will add
popular drama series, ‘PunarVivah’ as well as kids’ content to its
existing offerings.”
Zee Hiburan meaning Zee Entertainment in
English, was launched last March in Indonesia as a GEC with popular
Indian series such as Sapne Suhane Ladakpan Ke, Kum kum Bhagya, Qubool
Hai, Jab Love Hua, Rab Se SonaIshq, Alladin, Ramayan, Khana Khazana and
Fear Files.
In September 2015, the channel added the
popular comedy show Bhabiji Ghar Par Hai, and the hugely popular period
dramas, Jodha Akbar and Razia Sultan. Jodha Akbar is already a huge
rage in Indonesia, with its actors Rajat Tokas and Paridhi Sharma being
revered as celebrities in the country!
The channel is currently available on 5
platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and
Dili Timor Leste ETO Telko.
