Heinz Tomato Ketchup from the house of Kraft Heinz launched its latest advertising campaign in India to highlight its differentiating factor of being a 100 per cent natural product. The intent of the campaign is to
educate the consumers on the product’s USP, that it does not contain any
artificial preservatives, colours, flavours or any added starch.
According to Kraft Heinz India,
“Consumers are becoming increasingly health conscious and aware about
what products they consume, what ingredients are used to make the
product and how they are manufactured. At Heinz, we provide our
consumers with a 100% natural product that is completely free of any
artificial preservatives, colours, flavours or any added starch; making
it not only superior in taste but also health.”
The campaign is currently on air and would be promoted visibly on essential mediums such as outdoor, print, digital, etc.
