Commenting on the brand campaign, Karan
Jaitapkar, Business Head, OZEE, said, “People are too busy living their
lives to be tied down to appointment viewing. OZEE is built around this
need and delivers superb video entertainment content to its audiences,
anytime, anywhere. While the product is committed to keeping the simple
yet astute “click to play” promise, the brand campaign also captures
this ethos beautifully using a very simple, effective idea for its
messaging.”
Built around the idea of Entertainment
Now, the campaign is conceptualised by Point of View Brandcom India Pvt.
Ltd. (POV). It captures the simple ethos that there is an entire
generation of audiences that expects the world to revolve around their
pace of life.
Speaking about the campaign, Vishant
Kotian, Founder & CEO, POV, said, “The Entertainment Now campaign is
an over-the-top, comic take on what we are seeing all around us. A
generation that has got used to doing things at their pace and
everything else has to wait while they are doing their thing. The
initial response to the campaign has been phenomenal, specially the ‘Not
Now’ sound track. We’re confident this campaign will create a brand to
watch out for in the category.”
This is the OZee’s first brand campaign and it covers a TVC, Print, Out-of-Home, Digital and Social mediums.
“This has been a fun campaign to do and
execute. Between the client and us, we instantly recognized that we had
a kick ass idea. Fortunately, the entire creative deck looks slick and
has turned out the way we visualized it. More importantly, the idea has
really come alive seamlessly across mediums, be it digital, the TVC, the
design touch points, or others,” added Bhushan Pandit, Chief Creative
Officer, POV.
