“We strongly believe that Nupur will be able to provide the leadership that Percept One needs to become a strong unified Marcom service. Her global leadership experience and brand experience across manifold portfolios will help us leverage the scale and achieve the growth targets we have set for ourselves. Collaboration and integration is the value we bring to the table and Nupur is the ideal person to lead us on that path.” He further added, “Sanjay has been an integral part of the successful growth story of Percept, and we wish him the very best as he steps into new frontiers,” commented Ajay Upadhyay, Chief Operating Officer, Percept Limited.
Shukla joined the Percept Group as National Head, PDM in 2007, and was promoted to COO, Percept Activ in 2011. He was elevated to CEO, Percept Sport & Entertainment in 2014 to manage the vast portfolio encompassing Activations, Sport, Entertainment, Talent and Weddings.
On the other side, Mahajan has handled varied challenging portfolios spanning Journalism, Business Development, Brand Solutions, Radio, Business Acquisition, and has worked closely across both national and international markets.
Prior to joining Percept, Mahajan was a consultant with some of the leading business houses in the country, viz. the Star Network, DB Realty and a columnist with the tabloid newspaper, Mid-day. She kick-started her career with the Times of India and rose to become the youngest Editor of the Times group at the age of 24. She moved to Television to launch Star News. Later, on the behest of Anand Mahindra, she took on the mantle of Brand Development Director and devised the growth and strategy plan for the popular ‘Verve’ and ‘Man’s World’ magazines.
