In a multi-agency pitch, Span Communications has been selected for carrying out media campaign through digital and social media and manage the online presence of Department of Financial Services.
The contract has been awarded for a
period of 12 months wherein the agency will be working on five
high-profile schemes of Government of India viz. Pradhan Mantri Jan Dhan
Yojna, Pradhan Mantri Jeevan Jyoti Bima Yojna, Pradhan Mantri Suraksha
Bima Yojna, Atal Pension Yojna, Pradhan Mantri Mudra Yojna.
Speaking on the win, Naresh Khetrapal,
Founder & CEO, Span Communications said, “The first challenge was to
understand the requirement. We knew from the beginning this is not a
typical project. We can’t treat it like a consumer or FMCG brand. How we
handle it will influence opinions. This was a platform to disseminate
information and so anything we do needs to be honest, clear and easily
comprehendible. So, our strategy was simple. The digital presence and
tone will be factual, inviting, positive, and motivating. And I think,
this approach gave us an edge over others.”
The agency worked on understanding the
needs and expectations of the Department of Financial Services for its
digital presence and presented an effective strategy to increase reach
and manage the online campaign, which resulted in the win.
Span Communications is also handling
nation-wide print and cinema advertising campaign for the Department.
The campaign in the offline medium is currently running.
